b.creative is a global event focusing on the transversal nature of the creative sector and its capacity to foster social and economic innovation. The event will associate artists, creative professionals, entrepreneurs, cultural organisations, incubators, creative hubs and clusters worldwide with a view to consider how to best support creative entrepreneurship, shape innovation and promote international collaborations through networking.

b.creative is the launch event of Creative Tracks, a EU-funded project which aims to connect young creative entrepreneurs worldwide. It already benefits from the involvement of around 1200 networks supporting the creative industries throughout the world. Pluralism as a continuous source of inspiration is the project’s core value. b.creative will showcase the Creative Tracks digital platform designed to interconnect stakeholders internationally.

The creative economy in numbers

30m

employees worldwide

2.25t

US$ in revenues in 2013

3%

of world’s GDP

The growing cultural and creative sector provides increasingly valuable resources in the human endeavour to tackle global social and environmental issues. This is why b.creative believes that bringing together artistic creativity, cultural competences and entrepreneurial skills will foster innovation not only for economic profit but also towards a better, happier and more just society.

b.creative was conceived to facilitate maximum interactivity among the participants according to their needs and to inform them about the latest trends in the creative industry. The programme offers a wide range of activities which participants can choose to attend upon registration, within the limit of the number of places available.